Welcome to the sixth annual edition of Landor’s Perspectives. As always, we are pleased to bring you this collection of our best thinking on the ever-evolving world of business and branding.  

We at Landor are constantly exploring what makes brands successful and why consumers behave as they do. In these articles you’ll find some of the tools and strategies we’ve developed to support our clients and contribute to their success. These include examples from across the broad spectrum of industries we partner with, from airlines and apparel to technology and health care, from groundbreaking industry leaders to smaller brands with big ideas.